TiffyMissWiffy runs a gaming channel on YouTube. She has been playing video games since she was 5 years old, starting on an old Atari. Around age 12, she created an entire website dedicated to step-by-step instructions for a Zelda game. In 2012, she uploaded her very first video on YouTube. She didn’t realize it at the time, but it was for the game she would eventually partner with: Guild Wars 2. She posted videos off and on for a couple of years, even dipping her toes into streaming, only to eventually come back to YouTube in 2019. She decided that year to dedicate her time to YouTube. Her goal was to one day make content creation her career, but she was happy getting free video games and t-shirts in the meantime. TiffyMissWiffy has been posting content ever since, made content creation her career, and even received a couple awesome t-shirts along the way. We spoke with her to learn more.
What is your channel called and what is it about?
My channel is called TiffyMissWiffy, and I specialize in gaming guides. I tend to post mostly for MMORPGs, survival crafting, and cozy games.
When did you start it? What motivated you at the beginning?
Looking back, I have no idea why I decided to one day turn on my camera and talk about an upcoming game. Four years later, I upgraded my PC and started posting very specific guides, how to do jumping puzzles. I would look at the analytics back then, and most videos would only get about 15 to 30 views, but it was still exciting. I didn’t tell my friends or family about my channel yet so every view was a complete stranger, well except two, because of course my husband and I both watched my videos.
Who were you inspired by? Any influences?
I kind of just decided this is something I wanted to do and there wasn’t a reason I couldn’t. There were some top creators already in the space, and I am grateful for them as they gave me the courage to even try.
Back then, creating videos on YouTube, especially for video games, was kind of looked at as weird. While platforms like Twitch definitely helped at this point, it was still new, and many people just didn’t understand it outside the gaming space. I would often get asked why people would watch someone play a video game or even look up a guide. Nowadays you can watch everything from overlanding expeditions, NASA Livestreams, or even a peanut playing the latest video game.
How would you describe your audience?
Very kind and very supportive. In the game I am the most known, it’s now a rarity to not have at least one person recognize me when I am online. Players run up to say hi, wave, and sometimes ask to take a photo. I’ve even had them recognize me in other games now. It’s surreal to be known in my own little pocket of the Internet, and I am very grateful for everyone’s support and kind words.
What is your creative process? Do you have people who work with you?
It’s just me, but thankfully I have other creators I can lean on if needed. I always offer my help, and I know in return they are there for me if I need it too. Even though we may all post on YouTube, we don’t compete against each other; rather, it’s very much a rising tide lifts all boats.
As for the process, I try to keep an eye out for upcoming games, updates, and events for any potential content. Then it’s keeping an eye out for anything that could be helpful as I play through the game. Oh, and being careful not to touch anything if I am not recording. Who knows what will spark a quest, and it’s hard to create a guide without any footage.
How do you monetize your content? Do you also have another job?
I only do content creation. Sometimes I work long days and other days not at all. If there isn’t a new game or release, instead of forcing it, I take the day off to go on an adventure. Other times I am multiple days in a row working 8 am to 12 midnight for a big release. It ebbs and flows.
For the longest time, the majority of my income was from YouTube Adsense, donations, and affiliate links. This year I have really gotten into a groove for sponsored posts, and in those months it has doubled my income, sometimes more. I have settled into a good balance of long-form content for guides and short-form being a mix of guides, funny clips, and sponsored posts.
Sponsored posts had been a challenge in the past as players are looking to quickly get help and then get back to their game. If I interrupt them with an ad, they will move on. That really only left me with dedicated videos, which typically don’t do as well; understandable, so who wants to purposely click to watch a video that is purely an ad? Adding to that, dedicated posts in the past were usually for cool products, not money.
I am now seeing a shift with the gaming community, and it is much more common to be approached for paid promotions. This was already standard in other genres such as beauty or lifestyle, and we are finally seeing that in the gaming sector as well. While I do love a good freebie, I put in hours of work for a single piece of content, so it feels nice to be paid fairly for it.
What is your favourite piece of content you have created?
There are a couple pieces I really enjoyed making, but the piece I am most proud of is a post I made for Guild Wars 2. I was one of the first videos on the Internet to showcase a teaser of upcoming content. It was so fun seeing the speculation as it made its way across the Internet. It was an honour to be allowed to see that content ahead of time and to help be part of the hype building towards the release.
You can view it on either YouTube or Instagram.
What is the best part about what you do? What is the worst part?
I have freedom of time, and that is really important to me. Sure, if a big game just released, I will put in long days, but that is something I will plan around. If I want to frolic in my garden, take a local workshop, go to the beach, or hang out with my dog, I can.
The worst thing is it can be unpredictable. You could go months with no big content, you could spend years waiting for a game that never releases, and even AdSense can pay more or less depending on the time of year. Add to that you can have a video get thousands of views for the next to just flop. It happens; sometimes you can recover it, and sometimes you just learn to move on.
What are your future plans for your channel?
Guild Wars 3 was just announced, and I am very excited to be creating content right from the beginning. I also adore a good cozy game, and there are at least ten upcoming releases for 2026. I even have some games already in my calendar for 2027.
Where can we follow you?
@TiffyMissWiffy on all socials. YouTube is my main platform, and I just created a dedicated Instagram for gaming this year.
PAY IT FORWARD: What is another Canadian content creator that you love?
I’ll give two.
A Canadian creator travelling the world. The latest series I watched was with Expedition Overland as they covered 25,000 miles across 3 continents, 35 countries, in 5 months. Peter was their camera operator, and while you can find that series on the @ExpeditionOverland YouTube channel, Peter also has his own channel documenting his travels.
A digital shop on Etsy selling handmade slippers using wool and leather from local thrift shifts.
